The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands.pdf

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands PDF

Jean-Noël Kapferer

The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a Luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between premium, fashion and luxury strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first-hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of luxury across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment.

Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. "The Luxury Strategy" rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari The luxury strategy: break the rules of marketing to …

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9780749464912 ISBN
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands.pdf

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Notes actuelles

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Sofya Voigtuh

The luxury strategy, invented by the brands that constitute the sector, turns classical marketing rules, as established by FMCG brands to create mass markets, on their head. A luxury strategy Amazon.fr - The Luxury Strategy: Break the Rules of ...

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Mattio Müllers

Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. "The Luxury Strategy" rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari

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Noels Schulzen

Apr 19, 2010 ... THE LUXURY STRATEGY. Break the rules of marketing to build luxury brands. Prof Jean. Prof Jean-Noël KAPFERER. Noël KAPFERER.

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Jason Leghmann

19/08/2012 · The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Inside FMM: “The book investigates those business models that have achieved profitability and unveils the original methods that were used to transform small family business such as Ferrari, Louis Vuitton, Chanel, Armani, Gucci and Ralph Lauren into profitable global brands.” Luxury Brand Strategy Tactics to Effectively Engage …

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Jessica Kolhmann

Sep 3, 2012 ... The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd Edition. ISBN: 0749464917. Сategory: Business, Economics | ... Mar 1, 2016 ... Kapferer on Luxury Brands Can Grow Yet Remain Rare ... The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Kogan; ...